Marketing fun: NetApp industry first of up to 13 million IOPS in a single rack

I’m seeing some really “out there” marketing lately, every vendor (including us) trying to find an angle that sounds exciting while not being an outright lie (most of the time).

A competitor recently claimed an industry first of up to 1.7 million (undefined type) IOPS in a single rack.

The number (which admittedly sounds solid), got me thinking. Was the “industry first” that nobody else did up to 1.7 million IOPS in a single rack?

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NetApp Posts Top Ten SPC-1 Price-Performance Results for the new EF560 All-Flash Array

<edit: updated with the changes in the SPC-1 price/performance lineup as of 3/27/2015, fixed some typos>

I’m happy to announce that today we announced the new, third-gen EF560 all-flash array, and also posted SPC-1 results showing the impressive performance it is capable of in this extremely difficult benchmark.

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When competitors try too hard and miss the point – part two

This will be another FUD-busting post in the two-part series (first part here).

It’s interesting how some competitors, in their quest to beat us at any cost, set aside all common sense.

Recently, an Oracle blogger attempted to understand a document NetApp originally wrote in the 90’s (and which we haven’t really updated since, which is admittedly our bad) that explains how WAFL, the block layout engine of Data ONTAP (the storage OS on the FAS platform) works at a high level.

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When competitors try too hard and miss the point

(edit: fixed the images)

After a long hiatus, we return to our regularly scheduled programming with a 2-part series that will address some wild claims Oracle has been making recently.

I’m pleased to introduce Jeffrey Steiner, ex-Oracle employee and all-around DB performance wizard. He helps some of our largest customers with designing high performance solutions for Oracle DBs:

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