Marketing fun: NetApp industry first of up to 13 million IOPS in a single rack

I’m seeing some really “out there” marketing lately, every vendor (including us) trying to find an angle that sounds exciting while not being an outright lie (most of the time).

A competitor recently claimed an industry first of up to 1.7 million (undefined type) IOPS in a single rack.

The number (which admittedly sounds solid), got me thinking. Was the “industry first” that nobody else did up to 1.7 million IOPS in a single rack?

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NetApp Posts Top Ten SPC-1 Price-Performance Results for the new EF560 All-Flash Array

<edit: updated with the changes in the SPC-1 price/performance lineup as of 3/27/2015, fixed some typos>

I’m happy to announce that today we announced the new, third-gen EF560 all-flash array, and also posted SPC-1 results showing the impressive performance it is capable of in this extremely difficult benchmark.

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How to decipher EMC’s new VNX pre-announcement and look behind the marketing.

It was with interest that I watched some of EMC’s announcements during EMC World. Partly due to competitor awareness, and partly due to being an irrepressible nerd, hoping for something really cool.

BTW: Thanks to Mark Kulacz for assisting with the proof points. Mark, as much as it pains me to admit so, is quite possibly an even bigger nerd than I am.

So… EMC did deliver something. A demo of the possible successor to VNX (VNX2?), unavailable as of this writing (indeed, a lot of fuss was made about it being lab only etc).

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Are SSDs reliable enough? The importance of extensive testing under adverse conditions.

Recently, interesting research (see here) from researchers at Ohio State was presented at USENIX.

To summarize, they tested 15 SSDs, several of them “Enterprise” grade, and subjected them to various power fault conditions.

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Are some flash storage vendors optimizing too heavily for short-lived NAND flash?

I really resisted using the “flash in the pan” phrase in the title… first, because the term is overused and second, because I don’t believe solid state is of limited value. On the contrary.

However, I am noticing an interesting trend among some newcomers in the array business, desperate to find a flash niche to compete in:

Writing their storage OS around very specific NAND flash technologies. Almost as bad as writing an entire storage OS to support a single hypervisor technology, but that’s a story for another day.

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