Lying via Capacity Guarantees

It seems there’s no shortage of creative marketing ways to fool customers these days.

I’ve written before about how to protect against some of the shadier storage business “guarantee” schemes, but a relatively new development has prompted this post.

You see, a rather large vendor-who-shall-not-be-named is now offering a capacity guarantee across their entire storage portfolio, shown right on their website. The interesting part is that their guarantee mentions not just thin provisioning but also snapshots.

Many vendors use thin provisioning in capacity guarantees – it doesn’t make the practice acceptable, merely common like influenza or selfies, only more annoying.

However, no other vendor I’m aware of has the sheer audacity to also count snapshots in their capacity guarantee.

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